Privacy Policy

Effective Date: 4 November 2025
Last Updated: 4 November 2025

This Privacy Policy explains how Digivaze (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you use our website www.digivaze.co.uk, our services, or interact with us. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect the following types of information:

a. Personal Data You Provide

  • Name, email address, postal address, phone number, and payment details when you register, make a purchase, or contact us.
  • Any other information you voluntarily submit via forms, surveys, or communications.

b. Automatically Collected Data

  • IP address, browser type, device information, and usage data (e.g., pages visited, time spent on Site) via cookies and similar technologies, including Google Analytics and Meta Pixel.
  • Location data if you enable it.

c. Data from Third Parties

  • Information from social media if you interact with us via those platforms.
  • Analytics and advertising data from Google Analytics (for website usage) and Meta Pixel (for Facebook/Instagram ad performance and retargeting).

2. How We Use Your Information

We use your personal data for the following purposes (legal bases under UK GDPR in brackets):

  • To provide and improve our services, process transactions, and fulfil orders (contract performance).
  • To send marketing communications if you opt-in (consent) – you can unsubscribe at any time.
  • To analyse Site usage, optimise performance, and personalise your experience using Google Analytics and Meta Pixel (legitimate interests).
  • To deliver targeted advertising on platforms like Facebook and Instagram via Meta Pixel (consent where required).
  • To comply with legal obligations, prevent fraud, and enforce our terms (legal obligation/legitimate interests).

3. Sharing Your Information

We do not sell your personal data. We may share it with:

  • Service providers under strict contracts requiring UK GDPR compliance, including:
  • Google LLC (for Google Analytics – data processed in the US under the UK International Data Transfer Agreement).
  • Meta Platforms, Inc. (for Meta Pixel – data processed in the US under the UK International Data Transfer Agreement).
  • Legal authorities if required by law.
  • In the event of a merger, sale, or restructuring, with notice to you.

4. International Transfers

We transfer data to the US for Google Analytics and Meta Pixel. These transfers are safeguarded by the UK International Data Transfer Agreement (IDTA) and supplementary measures. You can object to such processing (see Your Rights).

5. Data Security

We implement appropriate technical and organisational measures (e.g., encryption, access controls) to protect your data. However, no system is 100% secure.

6. Data Retention

We retain personal data only as long as necessary for the purposes stated, or as required by law (e.g., 6 years for financial records). Analytics data from Google and Meta is retained according to their policies (typically 14–26 months) unless anonymised earlier.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data.
  • Rectify inaccurate data.
  • Erase data (“right to be forgotten”) in certain cases.
  • Restrict or object to processing (including analytics and targeted advertising).
  • Data portability.
  • Withdraw consent where applicable.
  • Complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise rights or opt out of Google Analytics or Meta Pixel, contact us at [privacy@digivaze.co.uk]. We respond within one month.

8. Cookies & Tracking Technologies

We use cookies and similar technologies, including:

  • Google Analytics – to understand how visitors use our Site.
  • Meta Pixel – to measure ad effectiveness and serve relevant ads.

See our [Cookie Policy] for full details and how to manage preferences (including opt-out links for Google Analytics and Meta).

9. Children’s Privacy

Our Site is not for children under 13. We do not knowingly collect their data.

10. Changes to This Policy

We may update this Policy. Changes will be posted here with the updated date. Continued use constitutes acceptance.

11. Contact Us

Data Controller: 4 Whitchurch Parade, Whitchurch Lane, Edgware, United Kingdom
Email: privacy@digivaze.co.uk
Phone: +44 20 3769 1679

If you have concerns, contact us first. You can also lodge a complaint with the ICO.