Digital marketing services
Social Media Advertising in London
Skyrocket Your Growth on Facebook, Instagram & TikTok
Partner with London’s Leading Digital Marketing Agency for Paid Social Success
Unlock the Power of Paid Social Media
In today’s fast-paced digital landscape, organic reach alone isn’t enough. To stand out, attract high-quality leads, and drive measurable revenue, you need a strategic, performance-driven paid social media campaign.
As a premier digital marketing agency, we transform your ad spend into tangible growth on the world’s top platforms. Whether you’re targeting B2C audiences on Instagram, generating B2B leads on Facebook, or tapping into TikTok’s viral potential, our expert team delivers tailored, full-funnel campaigns designed for maximum ROI.
Stop scrolling. Start converting. Partner with us for best-in-class social media advertising.
Our Paid Social Media Services
Facebook Advertising
Reach Your Ideal Customer with Precision and Scale
Let’s cut through the noise—Facebook Ads are a growth engine for SMEs ready to scale. With over 2 billion active users, your brand isn’t just showing up—it’s standing out in a space built for conversions.
Despite the post-iOS 14 shake-up, Facebook remains a top-tier platform for precision targeting and high-impact campaigns. So why waste budget on mediocre marketing? Team up with a leading Facebook advertising agency and start turning scrolls into sales.
Why Choose Our Facebook Ads
We harness Facebook’s full potential to deliver measurable results through:
Full-Funnel Strategy From awareness to conversion, we build campaigns that guide your audience every step of the way.
Advanced Audience Targeting We tap into Custom Audiences, Lookalike modeling, and granular demographic data to reach the right people at the right time.
Lead Generation Mastery Our team crafts high-converting lead forms and landing pages designed to lower your CPA and boost ROI.
Optimised Creative & Copy We A/B test visuals and messaging to ensure every ad hits the mark—aligned with Facebook’s best practices and your brand voice.
Instagram Ads Management & Strategy
Transform Your Brand’s Vision into Measurable Success
Instagram isn’t just a social platform—it’s a powerful engine for building connections, sparking engagement, and driving high-intent traffic. With its immersive features, Instagram empowers small and niche brands to connect with precise audiences, showcase their unique identity, and achieve tangible results through creative Reels, influencer partnerships, and high-performing Meta ads.
By engaging directly with your audience, you can foster authentic relationships that build trust, inspire loyalty, and fuel long-term growth.
Why Choose Our Instagram Ads Services?
- Stories & Reels Domination We create thumb-stopping vertical video ads tailored to today’s content consumption habits, maximizing engagement and driving action.
- Shopping & Product Feeds Seamlessly showcase your product catalog to turn curious scrollers into loyal customers with shoppable ads that convert.
- Influencer & Partnership Ads Amplify authentic creator content through targeted paid promotions, unlocking scalable reach and genuine audience connection.
- Brand-Building Campaigns Elevate your visual identity and establish authority with campaigns designed to resonate deeply with engaged audiences.
Ready to Ignite Your Brand’s Growth?
Partner with us to harness Instagram’s full potential and drive measurable results. Let’s craft a strategy that turns your vision into reality—starting today.
What Is TikTok Advertising?
Why is Everyone Talking About the "For You" Page?
TikTok advertising is the fastest, most authentic way to place your products or services directly in front of highly engaged users. It moves beyond traditional advertising barriers by crafting video content that doesn’t just interrupt, but entertains, engages, and converts.
If you are serious about launching a new business, scaling an e-commerce store, or generating high-quality leads, a well-targeted TikTok ad campaign is no longer optional—it’s essential for competitive growth.
The Platform Advantage: Scale, Speed, and Audience
We leverage TikTok’s unique algorithm to put your brand in front of millions, delivering results that other platforms cannot match.
Exponential Reach & Growth
TikTok’s user base has expanded beyond Gen Z and Millennials. With over a billion users globally, the platform is constantly diversifying, now reaching a significant percentage of adults aged 25-44. This means your ideal customer, regardless of their age, is actively scrolling, and we know how to reach them.
Authentic Engagement
Unlike static or heavily produced ads, TikTok rewards content that is raw, human, and fun. We tap into viral trends, trending sounds, and key hashtags to create campaigns that viewers choose to watch, comment on, and share. When your content goes viral, your brand grows instantly.
Build a Relatable Brand Personality
TikTok is the perfect place to drop the corporate facade. We help you use playful and engaging content—from tutorials to behind-the-scenes looks—that shows the world what makes your brand unique. This focus on personality translates directly into deeper customer loyalty and trust.
What Does a Specialist TikTok Marketing Agency Do?
Creative Strategy: We don’t just ask for videos; we develop scroll-stopping creatives designed to perform specifically within the TikTok environment (from 9-second hooks to longer-form narratives).
Precise Targeting & Setup: We configure the TikTok Ads Manager, ensuring your budget targets the exact demographic, interest, and behavioral audience most likely to convert.
Revenue-Driven Campaigns: We focus on the bottom line. Whether your goal is e-commerce sales (Conversions) or filling your pipeline (Lead-Gen), we combine the right creative with the optimal bidding strategy to maximize your Return on Ad Spend (ROAS).
TikTok presents a unique opportunity, but its fast-paced, “video-first” environment requires specialist knowledge that general marketing teams often lack.
At The Good Marketer, we serve as your expert guide, eliminating the guesswork to deliver profitable campaigns:
Ready to stop chasing trends and start setting them?
It’s time to take on TikTok and watch your business truly grow with Digivaze.
Our Creative Process
Developing a winning creative strategy is essential for maximising ROI across Facebook, Instagram, and TikTok. Here are the critical factors you need to consider when creating your content:
Who’s your audience? Facebook, Instagram, and TikTok’s main user audience is 18-24 year olds, but other demographics are growing and engaging more than ever so does your content cater to a broader or niche audience?
What are you creating / what is your idea? Are there any trending sounds on Facebook, Instagram and TikTok you could jump on or trending hashtags that are hot?
What is the purpose behind your Facebook, Instagram and TikTok? Why are you creating it / what is the inspiration behind what you’re creating (if there is one)?
Where do you plan to film? Indoors? A studio? On a beach? Aesthetics are everything and the possibilities are ENDLESS – chances are people are more likely to be visually attracted to your video if it’s in a nice location!
How do you plan on executing your idea? Are there props you’ll need? Maybe some cool transitions in your editing? Get as creative as possible; people love innovation, whether simple or complex!
Your content must be instantly captivating. On fast-moving platforms like Facebook, Instagram, and TikTok, the average user spends less than three seconds deciding whether to watch or swipe. Get straight to the point and front-load your message to hook viewers immediately.
Organic vs. Paid Marketing:What’s the Real Difference?
When it comes to building a winning strategy on Facebook, Instagram, and TikTok, the magic lies in combining organic content with paid advertising—because each plays a unique role in your growth.
🌱 Organic Content: Build Your Brand Presence
Organic posts help establish your brand identity and keep you visible in your audience’s feed. They’re perfect for showcasing your personality, building trust, and growing a loyal following over time.
💸 Paid Ads: Drive Targeted Results
If you’re ready to accelerate growth and generate revenue, paid ads are your best tool. They allow you to reach your ideal customer—based on age, location, interests—and retarget users who’ve already shown interest but haven’t converted yet.
🚀 Why Choose Us?
As a specialist agency for Facebook, Instagram, and TikTok, we help brands harness both organic and paid strategies to boost engagement, increase awareness, and drive real results.
Ready to create a tailored strategy that works across all platforms? Get in touch today and let’s build something powerful together.
How to Succeed with Facebook, Instagram & TikTok Ads
Create The Best Facebook, Instagram and TikTok Ads Strategy, Here’s What You Need To Know
Whether you’re a small business with a limited budget or running a large-scale campaign, Facebook, Instagram, and Facebook, Instagram and TikTok Ads offers a range of campaign types and ad formats to suit your needs.
Facebook, Instagram and TikTok Ads Manager supports both picture and video ad types. However, we recommend starting your campaign with Facebook, Instagram and TikTok’s most popular ad format: in-feed video advertisements.
Facebook, Instagram and TikTok Ads currently has two budgeting options: daily or lifetime. With both options, you can adjust your budget anytime if you meet the £20 per day minimum to run ads on the platform. You can also create targeted campaigns to reach the right audience at the right time.
If you choose to work with us, we can recommend the best Facebook, Instagram and TikTok ads strategy by targeting your ideal customer, covering gender, location, age, interests, and other unique variables.
Once you’ve started seeing results with your campaign, you can create “Custom Audiences” and “Lookalike Audiences” similar to Facebook and Instagram’s Ads Manager. These audiences are designed to mimic the qualities of your existing audiences that have been high-performing.